Lead Generation

Everyone knows, and if you have a business you are well aware of the need for customers. Probably even desperate for them. You can not have a business of any type without customers.

Customers buy what ever you are selling. Now I realize that there are many home businesses that focus more on recruiting than on getting customers but the reality of it is this. If you want your business to be solid you need a solid base of buying customers. So how do you get customers for your business? There are a ton of ways to get customers.


Flyers or sizzle cards for Leads 


I have, in the past, spent many hours passing these out. I've gone from parking lot to parking lot putting flyers on cars, on office doors. Either way, they did do their job as far as getting me people to talk to. I got calls. This was extremely time comsuming and I had to make an enormous amount of calls.


Post Signs and pull tabs 


I also tried Signs. I put them out. A lot of Nevada seems to be solid rock but still I went around pounding signs into the ground, hanging them on fences and any place else I thought looked good. I Don't really think those did even as well as the flyers. Pull tabs are mainly for billboards and similar places that allow you to post to.


Car Signs for Leads 


Car signs. Yes we had one. We had it stickered to the our back windshield. Great big and bold. I think we got one call from that.


Business cards

I went around to a lot of local businesses and requested that they let us put our cards in their stores. Many of them did. We hardly received enough of a response on that to even mention it, but here it is.


Blog 

Good content. Blogging is a great way to attract customers. Make sure you are posting good info. You can post for fun and run ads that match the audience your blog targets. You can write about your specific niche or you can write about things that interest you and that will peak the interest of others as well.

Purchasing leads 


This at first glance appears to be the easiest. The idea is you buy leads from a lead company. These are supposed to be targeted. Targeted to what your doing. They are already looking for a working at home business or looking for the products that you are selling. Sounds great right? You will call these leads and the person on the other end will be begging to join your business and buy your products. Unfortunately, this is usually not the case, not even close. Many of the calls go bad from the get-go.

They have been put on a list and have been called so many times, they will want nothing to do with you or your business. Some of them simply filled out a form to get some free thing or another and without even realizing it they were added to a list and then sold to you and maybe others. Even if they are looking at a work at home business or some nutritional products you still have to sell them on what you've got. No matter how many times your upline says the products sell themselves, nothing actually sells itself.

 Social Media

Which brings me to social media, This in my opinion is an awsome way to promote yourself and your products. When you promote yourself properly you build trust. There is not better platform that can work faster than social networking sites. I suggest you join as many as you can and get active in them.